Collections
Best Sellers
View collection
Best Sellers
View collectioncomplete glow look!
Spring lip worthy colors + Get a glowing, sun kissed look for the new season pair with our luminous collection!
View collectionEyes
View collectionEyeshadow Palettes
View collection
Face
View collectionFan Favorites!
View collectionFeatured Products
View collectionHand-Crafted Upon Order
View collection
Lipstick Classics, Originals and Collabs
View collectionMakeup Tools
View collection
New Arrivals
View collection
On Sale
Look good and do good - We support charities all over the world with lipsticks that give back! - Join the .W movement today!
View collection
SKINCARE
For Luxurious Hydration and Deep Moisturization, this exquisite formula offers Anti-Aging Benefits and Wrinkle Reduction. Shield your skin with our Blue Light and Pollution Protection, enhanced with Powerful Antioxidants for both Correction and Prevention. Embrace the purity of All-Natural and Organic Ingredients in our Vegan and Cruelty-Free creation that is crafted upon order 🍃❤️
View collection
Support planet preservation and our animal causes!
View collectionThe Charity Vault
This is where we keep special edition shades that have limited time releases
View collectionThe World's First Pro-Age .W BROW
Our Tinted Pomade Pro-Age .W BROW: Instantly colors, defines, & enhances brows - .W BROW fills brows, sets them in place and emphasizes the natural arch. What it is: A brushable, pomade wax that visibly thickens, shapes, colors and sets brows into place.
View collection
Value Sets & Bundles
View collection
Vegan / All Natural Lip Treatment
View collection