Collections
Best Sellers
View collection
COLLABS
View collection
complete glow look!
Spring lip worthy colors + Get a glowing, sun kissed look for the new season pair with our luminous collection!
View collectionCool Shades
View collectionEyeshadow Palettes
View collection
Fan Favorites!
View collectionFeatured
View collectionHand-Crafted Upon Order
View collection
Hand-Poured Originals
View collectionInternational Women’s Day Causes!
View collectionLip and Cheek Stix

Lipstick Classics, Originals and Collabs
View collectionMakeup Tools
View collection
Mystery, Glamberry, Amethyst
View collectionNeutral & Cool Shades
View collectionNeutral & Warm Shades
View collectionNeutral Shades
View collectionNew Arrivals
View collection
On Sale
Look good and do good - We support charities all over the world with lipsticks that give back! - Join the .W movement today!
View collection
Orchid + Orchid bundles
View collectionPretty N' Pink + Bundles
View collectionSKINCARE
For Luxurious Hydration and Deep Moisturization, this exquisite formula offers Anti-Aging Benefits and Wrinkle Reduction. Shield your skin with our Blue Light and Pollution Protection, enhanced with Powerful Antioxidants for both Correction and Prevention. Embrace the purity of All-Natural and Organic Ingredients in our Vegan and Cruelty-Free creation that is crafted upon order 🍃❤️
View collection
Sunset + Bundle
View collectionSupport planet preservation and our animal causes!
View collectionSurfberry + Value Packs
View collectionThe Charity Vault
This is where we keep special edition shades that have limited time releases
View collectionThe Charity Vault Limited Time
View collectionThe World's First Pro-Age .W BROW
Our Tinted Pomade Pro-Age .W BROW: Instantly colors, defines, & enhances brows - .W BROW fills brows, sets them in place and emphasizes the natural arch. What it is: A brushable, pomade wax that visibly thickens, shapes, colors and sets brows into place.
View collection