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3 Million+ Lips Colored ✨ 10% Donated

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1% for the planet

Books for Africa

Empowering young women

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help give a dog a forever home

'One Tree Planted'

save the turtles!

help stop hunger

'Make a wish foundation'

Give a child life saving meds

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SoftForm Crème Lipstick

Smooth, moisturizing color that hugs lips - not lines

Color Empowered is a muted mauve brown

FREE SHIPPING ON ALL ORDERS!

Fresh-Pour Micro-Batching™ for Day-One Moisture

Manufactured in-house for freshness and feel

Product Description

What it is - Our modern spin on the classic lipstick—designed for smooth glide, moisturizing comfort, and flattering color payoff. SoftForm delivers fresh-looking color in a single swipe, then builds beautifully when you want more impact. A wearable crème lipstick made to feel as good on lips as it looks.

Why You'll Love it - Moisturizing, featherless, pro-age and beautifully buildable.

When it's made - We start our Fresh-Pour Micro-Batching™ process once your order is received.

Shade Descriptions

Empowered: is a muted mauve brown

Pretty n Pink: is a shimmery pink

Irresistible: is an earthy soft rose

Rose Petal: is a soft berry pink

Rose Gold: is a warm copper shimmer

Glamberry: is a deep raspberry

Dreamer: is a muted plum mauve

Goddess: is a deep wine red

Coco Razz: is cocoa with raspberry

Heartfelt: is a strawberry red

Confident: is a cherry red pink

Dragon Fruit: is a soft magenta pink

How to use

Swipe directly onto lips—one layer for a natural hint of color, or build it up for a bolder look. Reapply as needed to keep lips soft, smooth, and stunning all day.


Pro Tip: Our shades are designed to be worn your way—sheer or bold—depending on your vibe. For darker lips, deeper colors like Coco Razz, Glamberry, or Goddess offer beautiful, rich payoff that won’t disappear. Want a bold, standout moment? Try Southern Red—it’s a head-turner. Feeling creative? You can blend shades to create something totally unique. Empowered is a gorgeous neutral base that anchors any look. Layer it with Heartfelt or Pretty n Pink to create your own custom color—soft, bold, or anything in between.

Ingredients

Crafted With

A lush blend of castor, jojoba, meadowfoam, passionfruit, and strawberry seed oils, softened with cocoa butter and shea butter for plush, comfortable wear. Rice bran, candelilla, and carnauba waxes give the formula its creamy glide and polished payoff, while vitamin E and rosemary leaf oil add an extra touch of care. Finished with thoughtfully chosen pigments for beautiful color.

Ingredients: Castor seed oil, jojoba seed oil, meadowfoam seed oil, rice bran wax, polyglyceryl-3 tetraisostearate, stearalkonium hectorite, candelilla wax, cocoa butter, fragrance, caprylic/capric triglyceride, synthetic wax, shea butter, lauryl laurate, carnauba wax, C18-38 alkyl hydroxystearoyl stearate, passionfruit seed oil, strawberry seed oil, polyhydroxystearic acid, flavor, vitamin E acetate, rosemary leaf oil.

May contain (+/-): Mica, titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499), red 7 lake (CI 15850, CI 15850:1), red 21 lake (CI 45380), red 27 (CI 45410), red 33 (CI 17200), red 40 (CI 16035), orange 5 (CI 45370), blue 1 lake (CI 42090).

Manufactured In-House

All Under 1 Roof:

We develop, manufacture, and ship our formulas in-house for better control over freshness, feel, quality, and consistency. No middlemen. No shortcuts.

💖 Causes we support

  • 1% for the Planet
  • Ainsley's Angels
  • Alley Cat Allies
  • Alzheimers Association
  • American Bird Conservancy
  • Anxiety and Depression Association of American
  • Books for Africa
  • Boys & Girls Club of America
  • Breast Cancer Research Foundation
  • CASA
  • Children’s Scholarship Fund
  • Coral Reef Alliance
  • Curamericas Global
  • Direct Relief
  • Doctors Without Borders
  • Empowers Africa
  • Feeding America
  • Forever Home Rescue Foundation
  • Girls on the Run International
  • Goal Friends Global Foundation
  • Homes for our Troops
  • Hope For The Warriors
  • Life Ring Foundation
  • Make A Wish Foundation
  • Ocean Conservancy
  • Oceanic Preservation Society
  • One Tree Planted
  • ORBIS
  • Paws for Purple Hearts
  • Rainforest Foundation
  • SAME YOU
  • Sea Turtles Rescue
  • St. Jude's Childrens Hospital
  • Stand Up To Cancer
  • Surfrider Foundation
  • The Planetary Society
  • Tunnel to Towers
  • Water.org
  • World Vision
  • World Wildlife Fund

SoftForm Crème Lipstick

$14.00

FAQS

What is the finish of SoftForm Crème Lipstick?

SoftForm has a soft-satin finish with a smooth, fresh-looking sheen that feels comfortable and flattering on lips.

Is SoftForm buildable?

Yes. One swipe gives you fresh-looking color, and additional layers build beautifully for more impact.

How is SoftForm different from a traditional lipstick?

SoftForm is our modern take on the classic lipstick — designed for smoother glide, moisturizing comfort, and flattering color payoff that builds beautifully.

Can I layer SoftForm with gloss or a lip treatment?

Yes! and it wears beautifully both ways. Pair SoftForm with gloss for extra shine and dimension, or use a lip treatment underneath for added moisture and comfort. It’s an easy way to customize the finish depending on how you want your lips to look and feel.

Overall rating: 4.721227 / 5 from 191848 reviews.

AI Generated Review Summary

Velvet-Glam Crème Lipstick offers a smooth, moisturizing color with a long-lasting, non-feathering finish. Customers appreciate its variety of shades and the luxurious, buildable formula that flatters naturally. The lipstick's texture and feel are highly praised for their comfort and staying power.

Summary topics

  • Lipstick Texture: 5%
  • Shade Variety: 8%
  • Long-Lasting Color: 3%
  • Smooth and Creamy Feel: 11%
  • Beautiful Pink Shade: 3%

Review topics: [].

Review highlights

  • "Love the color and texture."Janice W.
  • "Love the smooth texture, beautiful color, long lasting stay."Kelly G.
  • "The color was a flattering shade for me; there was no bleeding; it was long lasting and the feel is very comfortable."Diane K.

Reviews

Excellent product!

"I used these lipsticks before, and I liked them. That’s why I bought this one again. I like the texture, how it feels on your lips. I’m 62 and I have some lines around my lips. It’s difficult to find lipsticks that don’t bleed. I don’t have this problem with your lipsticks. I like the price and how it helps with a good cause. I like not paying for shipping, even if you buy only one. So, thank you very much! Please, keep making this, and I will definitely keep buying it."

Julia R. (5/5)

Highly recommend this lipstick!!

"Love these lipsticks. Glide on smoothly and love the color. They are long lasting. I recommend the product for us ladies in our golden years."

Sheridan S. (5/5)

My new favorite lipstick

"Not a shade I usually wear but wanted to change up my routine. Very creamy, glides on smoothly. I've got vertical lines above my lip. No bleeding at all and it lasted for hours. I was very pleased"

Judene C. (5/5)

Beautiful lipstick

"Great color - so easy to apply. The color lasts a long time. The formula is so creamy - my lips don't dry out. Highly recommend this shade and this company."

Katherine D. (5/5)

Truly does not bleed

"I have been so pleased with these lipsticks. They TRULY do not bleed (a persistent problem I have had), and the colors are rich and buildable. I have now purchased four of them and all have been great!"

Colleen M. (5/5)

Quality Lipstick

"This is my first time trying these lipsticks and I absolutely love them. They are creamy and smooth. Colors are beautiful. I ordered four different shades and I plan to order more in the future."

Debbra C. (5/5)

Loving Color The World!!

"Great color!! You can use it lightly to give you a pouty tint or layer for a richer deeper tone. Buying a few more to add to my collection. Oh! Also, you apply in the morning and the hue stays put all day!!"

Natalie M. (5/5)

Love these!

"Love it! I probably have bought 10 over several years. Also I love the various patterned tubes. They make it easy to grab the color you want!"

Christine T. (5/5)

Super Lipstick

"The color is exactly how it is presented on website. The lipstick wears extremely well and really lasts quite a long time. Love it!!!"

Linda S. (5/5)

My Go To Lip Coloring

"This lipstick is perfect! I chose the warrior color which is just right for me. It doesn't feel sticky or tacky on my lips and I like that natural ingredients are used."

Christine K. (5/5)

Q&A