The Original Fresh-Pour Lip Co.
Made after you order
1. You choose it.
2. We make it fresh.
We make lips better
250,000+ 5-STAR REVIEWS
1 MILLION+ LIPS COLORED
MADE IN OUR OWN LIP LAB
10% OF PROFITS DONATED
Choose any formulas, shades, and finishes. After you order, we make your selections fresh in our lip lab.
— "For day one moisture."
Buy 2, choose your 3rd free
Mix any products, shades, formulas, and finishes. No code needed.
CHOOSE YOUR FIRST
Start with what your lips want most. Then add two more—and one will be free.
FROM LAB TO LIP
Manufactured in-house
Fresh-Pour Micro-Batching™ (instead of sitting on a shelf for months in your local beauty store)*
All our lip products use our plant-based Line-Lock™ Barrier Blend that melts at body temperature to hug lips — not fine lines — so color stays put. + Fresh-Pour Micro-Batching™ for Day-One Moisture.
"We’re not just branding lip products — we make them"
Commitment #1
Our Promise: Impact
Clean, cruelty-free formulas that care for you and the planet.
Commitment #2
All Under 1 Roof
We develop, manufacture, and ship our formulas under one roof — for tighter control over freshness, feel, quality, and consistency. No middlemen. No shortcuts.
Commitment #3
Beauty That Gives Back
Every purchase supports causes you care about—from fighting world hunger to protecting sea turtles. Your beauty routine helps change lives and our planet.