The Original Fresh-Pour Lip Co.
250,000+ 5-STAR REVIEWS
1 MILLION+ LIPS COLORED
"A Must Have to Soften Dry Lips!”
Lip color made fresh for your order—not for a shelf.
Pick your formulas, shades, and finishes — we pour them fresh in our lip lab after you order, and ship within 3-5 business days.
THE FRESH-POUR 3
Choose any 2 and your third is FREE.
CHOOSE YOUR FIRST FRESH-POUR FORMULA
Start with what your lips want most.
Then add any two more to complete
your Fresh-Pour 3.
FRESH-POURED FEELS DIFFERENT. YOU'LL NOTICE ON THE FIRST SWIPE.
It glides on creamier and delivers day-one moisture, every time.
MADE FOR YOUR ORDER
Your products begin after checkout—not months in advance for a retail shelf.
FRESHER FEELS BETTER
A fresh pour means a creamier glide and day-one moisture — not months of drying out on a shelf.
ONE ROOF, NO SHORTCUTS
We formulate, pour, and ship everything ourselves, so quality never leaves our hands.
Smoother-looking color. Softer-feeling lips
Fresh-Pour Micro-Batching™
MOST LIP COLOR SPENDS MONTHS ON A SHELF. YOURS DOESN'T EXIST UNTIL YOU ORDER.
Every formula uses our plant-based Line-Lock™ blend, which melts at body temperature — so color hugs your lips, not your fine lines, and stays put. Paired with a fresh pour, you get creamy, comfortable moisture from the very first swipe.
Beautiful lip color. Meaningful philanthropy.
We literally and figuratively color the world.
10% of profits go to causes serving people, animals, and the planet — from fighting hunger to protecting sea turtles. Your order does more than look good.
OUR PROMISE: IMPACT
Clean, cruelty-free formulas that care for you and the planet.
BEAUTY THAT GIVES BACK
Every purchase supports causes you care about—from fighting world hunger to protecting sea turtles. Your beauty routine helps change lives and our planet.
READY FOR YOUR FRESH-POUR 3?
Pick any three formulas, shades, and finishes — the third is free.