The Original Fresh-Pour Lip Co.
Lip color made fresh for your order—not for a shelf.
Choose your formulas, shades, and finishes. Once you order, we make your selections in our lip lab.
THE FRESH-POUR 3
Choose any 2 and your third is FREE.
CHOOSE YOUR FIRST FRESH-POUR FORMULA
Start with what your lips want most.
Then add any two more to complete
your Fresh-Pour 3.
You can feel the Fresh-Pour difference from the first swipe.
We don’t buy a finished formula and put our name on it.
We formulate, manufacture, pour, and ship every product ourselves—under one roof.
MADE FOR YOUR ORDER
Your products begin after checkout—not months in advance for a retail shelf.
POURED IN SMALL BATCHES
Our Fresh-Pour Micro-Batching™ process means your products are made close to when they ship.
MADE BY US, START TO FINISH
We formulate, manufacture, pour, and ship under one roof for tighter control over quality and consistency.
Smoother-looking color. Softer-feeling lips
250,000+ 5-STAR REVIEWS
1 MILLION+ LIPS COLORED
MADE IN OUR LIP LAB
10% OF PROFITS DONATED
Fresh-Pour Micro-Batching™ (instead of sitting on a shelf for months in your local beauty store)*
All our lip products use our plant-based Line-Lock™ Barrier Blend that melts at body temperature to hug lips — not fine lines — so color stays put. + Fresh-Pour Micro-Batching™ for creamy, comfortable moisture from the first swipe.
Beautiful lip color. Meaningful philanthropy.
We literally and figuratively color the world.
Your order brings beautiful color to your lips—and helps support causes serving people, animals, and the planet through our commitment to giving back.
OUR PROMISE: IMPACT
Clean, cruelty-free formulas that care for you and the planet.
ALL UNDER 1 ROOF
We develop, manufacture, and ship our formulas under one roof — for tighter control over freshness, feel, quality, and consistency. No middlemen. No shortcuts.
BEAUTY THAT GIVES BACK
Every purchase supports causes you care about—from fighting world hunger to protecting sea turtles. Your beauty routine helps change lives and our planet.
Ready to build yours?
Choose any lip products, shades, and finishes. Buy two and choose your third free.