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24 HOURS ONLY! 50% OFF THE ENTIRE SITE! | ✈Free Shipping Orders $75+

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    Don’t get caught up in the “stay all day” formulas that dry out your lips, they’re bad for your skin. Treat your lips with our

    Say "hi" to our best exclusive, comfy, Lip formula ever!

    Smooth. Classic. Retro. - A throwback to lipstick with the added twist of a balm.

    Fresh + fun lip care
    shop the cause

    Fan Favorites
    Strong Women Pack: Empowered - Flawless- Independent
    $31.50 $63.00
    Flawless - 'Restoring vision across the globe'
    $10.50 $21.00
    .W BROW (Polished) Soft Taupe - 'One Tree Planted'
    $14.50 $29.00
    Huntress - 'Give a dog a forever home'
    $10.50 $21.00
    Cheers! - 'Empowers Africa'
    $10.50 $21.00
    Empowered - Help Triumph Over Anxiety and Depression
    $10.50 $21.00
    Pretty N' Pink - Help those recover from brain injury & stroke
    $10.50 $21.00
    Real Naturals Repair - 'RNR' Night Cream
    $21.00 $42.00
    Cashmere - 'Protect the Kittens'
    $10.50 $21.00
    Luxe Bundle: Orchid - Apricotty - Cheers!
    $31.50 $63.00
    Kisses - 'Homes For Our Troops'
    $10.50 $21.00
    Dragon Fruit - Help support Ainsley's Angels "roll with the wind"
    $10.50 $21.00
    Irresistible - 'Books for Africa'
    Sold out
    Romance Blush - 'Achieving dreams through GoalFriends'
    $12.00 $24.00
    Apricotty - 'For The Oceans'
    $10.50 $21.00
    Daybreak - 'Help Save Our Environment'
    $10.50 $21.00
    Large Powder Vegan Blush Brush
    $8.00 $16.00
    Orchid - 'One Tree Planted'
    $10.50 $21.00
    Inspiration Eyeshadow Palette - 'Help Fund Scholarships for Children'
    $19.00 $38.00
    True - 'Help Empower People Out Of Poverty'
    $10.50 $21.00
    Pucker
    $10.50 $21.00
    Vibe
    $10.50 $21.00
    Barely There
    $10.50 $21.00

    NEW "sellout hits"
    The Luminous Collection - 'flushed, radiance, natural glow'
    The Luminous Collection - 'flushed, radiance, natural glow'
    $44.50 $89.00
    Barely There
    Barely There
    $10.50 $21.00
    Does it all
    Does it all
    $15.00 $30.00
    Vibe
    Vibe
    $10.50 $21.00
    Flushed
    Flushed
    $15.00 $30.00
    True - 'Help Empower People Out Of Poverty'
    True - 'Help Empower People Out Of Poverty'
    $10.50 $21.00
    The Essential Collection - 'luster, a dewy glow, does it all'
    The Essential Collection - 'luster, a dewy glow, does it all'
    $44.50 $89.00
    A dewy glow
    A dewy glow
    $15.00 $30.00
    Pucker
    Pucker
    $10.50 $21.00
    Daybreak - 'Help Save Our Environment'
    Daybreak - 'Help Save Our Environment'
    $10.50 $21.00
    The Lovely Collection - 'diamond, ruby, fortune'
    The Lovely Collection - 'diamond, ruby, fortune'
    $44.50 $89.00
    Luster
    Luster
    $15.00 $30.00
    Discover the world’s best MOISTURIZING Lip Tints.

    100% Vegan, natural ingredients, protecting your lips and creating a soft, smooth color perfect for every skin tone.

    Shop Now
    Help heal our planet one smooch at a time

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    New Arrivals New Arrivals
    .W Face Sticks .W Face Sticks
    The World's First Pro-Age .W BROW The World's First Pro-Age .W BROW
    Best Sellers Best Sellers
    Save when you bundle Save when you bundle
    Blush + Bronzer Blush + Bronzer
    Real Naturals Skincare Real Naturals Skincare
    Eyeshadow Palettes Eyeshadow Palettes
    Color Guide FIND YOUR SHADE

    "Super creamy and now my favorite lip!"

    "I like that it is Vegan and also helps the puppies."

    “She loves it, I love it & Grandma would too.”

    "It moisturizes my lips and feels light on them"

    "I can use your lip tints without fear of feathering."

    Best Lipstick Ever!

    "I don't usually write reviews, but the quality of this product deserves to be recognized. I finally found a lip product that moisturizes, doesn't bleed into fine lines, and doesn't make my lips peel. Thank you for making this amazing product. You've gained a customer for life! "

    "I purchased the “Strong Woman” pack of tints recently, and the first thing that comes to mind is LOVE! Amazing, so soft and creamy! I am 51 years young and an in between girl when it comes to matte/cream/sheer/gloss, there is definitely a place for all in my lifestyle, but I have to say that the finish on these lips is... almost perfect for any occasion."