SoftForm Crème Lipstick

Swipe directly onto lips—one layer for a natural hint of color, or build it up for a bolder look. Reapply as needed to keep lips soft, smooth, and stunning all day.


Pro Tip: Our shades are designed to be worn your way—sheer or bold—depending on your vibe. For darker lips, deeper colors like Coco Razz, Glamberry, or Goddess offer beautiful, rich payoff that won’t disappear. Want a bold, standout moment? Try Southern Red—it’s a head-turner. Feeling creative? You can blend shades to create something totally unique. Empowered is a gorgeous neutral base that anchors any look. Layer it with Heartfelt or Pretty n Pink to create your own custom color—soft, bold, or anything in between.

Crafted With

A lush blend of castor, jojoba, meadowfoam, passionfruit, and strawberry seed oils, softened with cocoa butter and shea butter for plush, comfortable wear. Rice bran, candelilla, and carnauba waxes give the formula its creamy glide and polished payoff, while vitamin E and rosemary leaf oil add an extra touch of care. Finished with thoughtfully chosen pigments for beautiful color.

Ingredients: Castor seed oil, jojoba seed oil, meadowfoam seed oil, rice bran wax, polyglyceryl-3 tetraisostearate, stearalkonium hectorite, candelilla wax, cocoa butter, fragrance, caprylic/capric triglyceride, synthetic wax, shea butter, lauryl laurate, carnauba wax, C18-38 alkyl hydroxystearoyl stearate, passionfruit seed oil, strawberry seed oil, polyhydroxystearic acid, flavor, vitamin E acetate, rosemary leaf oil.

May contain (+/-): Mica, titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499), red 7 lake (CI 15850, CI 15850:1), red 21 lake (CI 45380), red 27 (CI 45410), red 33 (CI 17200), red 40 (CI 16035), orange 5 (CI 45370), blue 1 lake (CI 42090).

All Under 1 Roof:

We develop, manufacture, and ship our formulas in-house for better control over freshness, feel, quality, and consistency. No middlemen. No shortcuts.