Our Story
It all began with a simple question: "why can’t the lipstick you love, also be the lipstick that loves the world back?"
- Founded by lifelong beauty obsessives and social-impact champions, we set out to create a line of lipsticks that marries luxury and purpose.
- And from that, we built everything in house, from lab to lip — in-house production factories to the very store you see here. Driven by a commitment to integrity, and powered by a mission to make a difference—one handcrafted lipstick at a time.
• Everything we do starts—and ends—with you in mind
We pledge to deliver more than just gorgeous color; we promise an experience built on care, integrity, and purpose.
• Freshly Crafted for You
Every lipstick is mixed, poured, and packaged fresh for every order—so you always receive peak pigment payoff and unbeatable creaminess.
• Clean, Cruelty-Free Beauty
Our formulas are free from parabens, phthalates, and animal testing. Just pure, skin-kind clean ingredients that nourish as they color.
• Purpose-Driven Giving
With every swipe, you make a difference—10% of profits goes directly to causes from environmental charities to women’s empowerment initiatives.
• Quality You Can Trust
every product—from our creamy lipsticks to nourishing skincare—is developed, crafted, and shipped under one roof. No middlemen. No shortcuts. Just fresh, feel-good beauty made with care. That means better quality, faster delivery, and luxury that feels personal.
From lab to lip — In-House-production to store
Commitment #1
Our Promise: Impact
Clean, cruelty-free formulas that care for you and the planet.
Commitment #2
All Under 1 Roof
Every product—from our creamy lipsticks to nourishing skincare—is developed, crafted, and shipped under one roof. No middlemen. No shortcuts.
Commitment #3
Beauty That Gives Back
Every purchase supports causes you care about—from fighting world hunger to protecting sea turtles. Your beauty routine helps change lives and our planet.