Why 1 Million+ Lips Choose US
At ColorTheWorld, we do lip beauty differently. We don’t just brand our formulas — we develop and manufacture them in-house, with a sharper focus on freshness, comfort, payoff, and wear. — not mass production.
LIP-FIRST FORMULAS
Treatments, glosses, balms, and lipsticks made with a sharper focus on lips, so every formula feels better, looks better, and wears better.
MANUFACTURED IN-HOUSE
We develop and manufacture our formulas ourselves, which means tighter control over quality, freshness, texture, and the way each product feels from the first swipe on.
FRESH-POUR MICRO-BATCHINGâ„¢
Our smaller-run process helps deliver the kind of freshness, creaminess, and day-one feel you can notice from the first swipe.
LINE-LOCKâ„¢ BARRIER BLEND
Our plant-based Line-Lock™ melts at body temperature to hug lips — not lines — for smoother feel and more beautiful wear.
CLEAN, THOUGHTFULLY MADE
Cruelty-free formulas made without parabens or phthalates, using ingredients chosen for feel, comfort, and performance.
BEAUTY THAT GIVES BACK ✨
- With 10% of profits donated, every order helps support causes that matter.
- "Color you love. A formula you can feel. A brand worth coming back to."
How We Give
Every lipstick, gloss, balm, and treatment helps support something bigger. When you shop CTW, you’re choosing lip products that are thoughtfully made, freshly crafted, and connected to causes that matter.
Why We Do It
We built ColorTheWorld around the idea that beauty can be both personal and purposeful. We’re obsessively focused on creating lip products people love to wear — and just as committed to making sure every purchase can have a positive impact beyond the product itself.
How It Works
Every order helps support our broader give-back mission through charitable donations made from profits. We support a wide range of organizations across health, children, animals, the environment, education, and humanitarian aid — because doing good should reach far and wide, just like beauty should. The charities we support include organizations like St. Jude, Feeding America, Doctors Without Borders, 1% for the Planet, Ocean Conservancy, One Tree Planted, and many more.
Causes We Support
Our charity list spans many categories, including:
- children and families
- health and wellness
- environmental protection
- animal rescue and conservation
- global relief and humanitarian support
We’ve chosen to support a broad mix of causes so that the impact of ColorTheWorld can extend across the people, communities, and planet we all share.
List of Causes we support 💖
- 1% for the Planet
- Ainsley's Angels
- Alley Cat Allies
- Alzheimers Association
- American Bird Conservancy
- Anxiety and Depression Association of American
- Books for Africa
- Boys & Girls Club of America
- Breast Cancer Research Foundation
- CASA
- Children’s Scholarship Fund
- Coral Reef Alliance
- Curamericas Global
- Direct Relief
- Doctors Without Borders
- Empowers Africa
- Feeding America
- Forever Home Rescue Foundation
- Girls on the Run International
- Goal Friends Global Foundation
- Homes for our Troops
- Hope For The Warriors
- Life Ring Foundation
- Make A Wish Foundation
- Ocean Conservancy
- Oceanic Preservation Society
- One Tree Planted
- ORBIS
- Paws for Purple Hearts
- Rainforest Foundation
- SAME YOU
- Sea Turtles Rescue
- St. Jude's Childrens Hospital
- Stand Up To Cancer
- Surfrider Foundation
- The Planetary Society
- Tunnel to Towers
- Water.org
- World Vision
- World Wildlife Fund
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