Color The World's Makeup up tips for Boomers

1. Less is more as you age. Women shouldn't have to use dozens of makeup products.

Who hasn't dabbed a little lipstick of her checks for a quick touch up.

2. Moisturize! Moisturize! Moisturize!

Use products that lock in moisture for less maintenance and beautiful skin

3. Find a lipstick that doesn't bleed or feather.

★★★★★ “By far this is the best lipstick for women over 40” - Margaret S.


4.  Don't try to keep the brows you had in your 20s.

As you age eyebrows tend to lose definition. Just go with that.


5. Choose the right shade of lipstick (cool or warm depending on your skin tone)
You might feel that strong vibrant lipstick is no longer for you - but please think again. If you find the right color and get a product that prevents feathering and bleeding around the outer edges, you can definitely wear brighter or darker color!


54 Year-Old Susan is Hooked! 
"Life is an adventure no matter if you’re 5 years old or 60, and you can feel beautiful at whatever age you are. But the older you get the more important it is to figure out the right product for you.  See I'm 54 years old and I have been on a mission to find the perfect lipstick. One that doesn't feather or bleed.  Over the years I have been through a lot of lipsticks - but now my search is over. I have order 6 lipsticks from color the world and each and every one of them are perfect! They don't bleed or feather and the best part is they leave my lips nice and velvety soft!"

When we launched Color The World Cosmetics many said to us "you do realize that older women don't buy makeup don't you?" And we thought to ourselves how wrong are you... They do buy make up, but they get home put it on and think this was made for younger skin and then throw it into a drawer. So that is why we have worked hard to specifically formulate a product that was made for older faces. No longer will you have that frustration of throwing products into the drawer you'll be putting them on your face and saying well I really do look fabulous!