Smooth, moisturizing color that hugs lips - not lines
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Fresh-Pour Micro-Batching™ for Day-One Moisture
Manufactured in-house for freshness and feel
What it is - Our modern spin on the classic lipstick—designed for smooth glide, moisturizing comfort, and flattering color payoff. SoftForm delivers fresh-looking color in a single swipe, then builds beautifully when you want more impact. A wearable crème lipstick made to feel as good on lips as it looks.
Why You'll Love it - Moisturizing, featherless, pro-age and beautifully buildable.
When it's made - We start our Fresh-Pour Micro-Batching™ process once your order is received.
Overall rating: 4.7210884 / 5 from 191749 reviews.
Velvet-Glam Crème Lipstick offers a smooth, moisturizing color with a long-lasting, non-feathering finish. Customers appreciate its variety of shades and the luxurious, buildable formula that flatters naturally. The lipstick's texture and feel are highly praised for their comfort and staying power.
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"I have ordered this lipstick many times and I am always delighted when it arrives promptly in the mail! The selection of colors is terrific and the environmental packaging has appealing designs. Thank you for good value and a great product!"
"I tried this liostick a few years ago and tried it. I recently found it in my makeup drawer and wondered why I quit wearing it. It was just as creamy as when I first bought it. I ordered more and am glad to say, it's my forever lipstick. I have Southern Red, GNO, Huntress, Warrior, and Irresistible. I'm waiting on a few others to restock. It's creamy and stays on, without being drying. I love it!"
"Great color choices. I’m 80 and choose this product because I it doesn’t bleed into lip wrinkles. It is very natural looking. Only negative is it has to be reapplied often but a good trade off for staying within lip lines!"
"I love the way this lipstick goes on and that there is quality ingredients in it. The colors are also great!! I definitely, highly recommend this lipstick to my friends and family!"
"I love “Color the World” lipstick. There is a broad range of colors to pick from and the lipstick moisturizes my lips. Feels so good."
"Love that the lipstick is made sustainably. I really love the wearability of this brand and the color selection is terrific!"
"What a great shade for summer! My lips love this lipstick and it's creamy moisturizing texture."
"I am slowly replacing all my lipsticks with your products! They do not dry my lips out like regular lipstick!"
"This is s gorgeous pink nude color thst goes with everything! Perfect daytime color. I jazz mine up with a sparkly gloss. The texture is smooth and doesn't dry up. I use a lip liner prior to application for a defined look."
"The texture is creamy & long lasting. I definitely plan on buying more in the future!!! I love this ð I couldn't be happier with it & my colors."
